Vernacular Evolution: A Comparative Study of Language Use in Generation Z and Generation Alpha on Social Media

Authors

  • Iis Kurnia Nurhayati Nurhayati Telkom University

Abstract

The rapid growth of technology, accompanied by the accessibility of social media, has slowly shaped how newer generations interact. This study explores the differences in language use between Generation Z and Generation Alpha on social media, focusing on how technology and modern social contexts shape their communication. A mixed-methods approach was used, combining quantitative data from structured questionnaires distributed to 50 respondents with qualitative analyses of social media behavior. The research examined four key elements of vernacular language: memes, slang, emojis, and abbreviations. Results show that both generations frequently use these elements, but with distinct differences. Generation Z tends to have a deeper understanding of meme culture and slang, often referencing current trends and cultural moments. In contrast, Generation Alpha prefers simpler meme formats and uses slang in more limited ways. Both groups widely use emojis but serve different purposes: Generation Z uses them contextually to add emotional depth, while Generation Alpha uses them more freely as standalone expressions. Abbreviations are also common, with Generation Z creating new acronyms and Generation Alpha relying on established ones. Peer influence and social media trends play a significant role in the adoption of these vernacular forms, reflecting their digital upbringing and group identity.

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Published

2025-05-18

How to Cite

Nurhayati, I. K. N. (2025). Vernacular Evolution: A Comparative Study of Language Use in Generation Z and Generation Alpha on Social Media. International Journal of Language and Cultural Linguistics (IJLCL), 1(1), 18–27. Retrieved from https://journal.brighteryou.or.id/index.php/ijlcl/article/view/2

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